Starting from slow-design label that celebrates the uniqueness of each individual, now SUM in Chinese is "琛", from the designer's name. Which means a valuable and precious treasure. From English understanding it also means totality. By combining these two components, It becomes the brand aspiration: "Everything you've experienced is what makes you special." On the other hand keeping the brand as low carbon footprint as possible, by establishing eco-friendly concepts from products to packaging.
ABOUT THE DESIGNER - LAM WING SUM
Lam Wing Sum. Born in 1998 summer Hong Kong. Graduate of Fashion and Textile Design at The Hong Kong Polytechnic University, and studied at the Amsterdam Fashion Institute (AMFI). In 2018 chosen by Vogue Talents as the finalist in REMIX International. Designs had also been featured on different media including Italian Vogue.
Lam's design mainly focuses on nature, colours, playfulness, at the same time tribute to the classic. With the aim that the public not only appreciates the overall appearance but also rethink during the process, her design often carries a strong statement softened through a metaphor. With the concern of the environment, she also tries her best to minimise waste and the use of synthetics during design.
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