Since its establishment in 2018, the founding designer Jason Lee has been guiding his brand YMDH.studio with a sense of individuality interweaving street fashion with historical symbols to redefine contemporary urban styles. The brand essence of YMDH.studio rests on the journey searching for infinite possibilities and novelties on the street. YMDH.studio advocates fashion is more than just a design, it is always an audacious explorer. "Be our friends, be our mates!" By arching with brands and artists, bold thoughts and ideas will emerge. It will be the truest way to articulate the YMDH's concept.
ABOUT THE DESIGNER - JASON LEE
Jason Lee is the founder of YMDH.studio. The brand carries a playful and innovative design mixing local street styles and historical symbols. He was awarded the “Best Footwear Design Award” at Hong Kong Young Fashion Designers’ Contest in 2017. His collection “Kingdom of the Underground” was a dedication to the youth culture with a new form of contemporary street fashion.
- Best Footwear Design Award - YDC Hong Kong Young Fashion Designers’ Contest (2017)
- Champion - Project Campus 2016 by Cosmo Girls (2016)
- 1st Runner-up - Cotton Inc Design Competition (2016)
- 1st Runner-up - Go Green For Future Eco-Bag Design Competition (2014)