Yu.studio is an accessory brand established in August 2021. The brand name is derived from the Chinese pinyin "Yu", a word in the founder's Chinese name. The word also represents the value of the brand — "specially for you" and its promise to design every piece of work with love and creativity. The founder believe that accessories are integral elements of a piece of clothing. The brand is committed to adding vibrant colours to plain black and white, at the same time, incorporating modernity, simplicity and fun into the designs. The brand hopes to remind customers the importance of colour and beliefs in real life when daily life is tiring and unbearable. Accessories with unique designs and colours can be companions on your journey in life, encouraging you to pursue your dreams.
