Established by the School of Fashion and Textiles (SFT), STORE by PolyU Fashion is a fashion retail lab cultivating and supporting the next generation of fashion talents. With the support from PolyU, participating local designers, and industry partners, STORE by PolyU Fashion provides a unique learning and teaching platform for SFT students and local design graduates to showcase their designs and made them available to international customers. The platform also encourages people to know and appreciate local designs. STORE by PolyU Fashion reflects “3-S”:
1) STUDY: To provide excellent opportunities for SFT students to learn and practice the full cycle of omnichannel at our online-to-offline retail platform and social media. The offline and online platforms offer a real-life business setting for both academia and students to undertake research and experiment with their innovative ideas in retail marketing and design;
2) SHOP: To offer an online-to-offline platform where SFT students and local design graduates can showcase their designs;
3) SOCIAL: To facilitate academia-industry collaborative projects that promote and instil social values in branding and business development through engaging students and public in design workshops, industry collaborative projects, seminars.