Pistachio Rib Collar Sweater

WHY got the same pronunciation with the word “歪” in Cantonese, which means slant, inclined, or awry. The word “歪” also shares the same pronunciation with English letter “Y”, which is also the first letter of the designer’s nickname, Yan. The brand “WHY” aims to explore different phenomenon and emotions around our life. It engages the wearer into a journey of discovery through the collection. The essence of the design is built upon “contrast”, “contradiction” and “timeless beauty”.