Meanswhile goes beyond mere clothing, viewing garments as essential tools for daily life. Their design philosophy focuses on enhancing functionality, allowing consumers to evolve and adapt with wear, shaping a unique personal style for each individual. This personalized style, embodying the essence of fashion, forms the core of meanswhile’s creative vision. We are excited to interview Naohiro Fujisaki about the fusion of upscale Japanese urban fashion with practical artistry.
