Positioning Multi-functional Apparel Brand in the Urban Landscape: The Story of Nine Point Nine

NINEpointNINE is an emerging functional clothing brand from Los Angeles, USA. Adopting technical fabrics and highly-functional design details, NINEpointNINE creates fashionable urban outfits with out-of-bounds styles and excellent quality. The brand name NINEpointNINE (9.9) perfectly reveals its brand philosophy - the pursuit of perfection (from 9.9 to 10).