STORE by PolyU Fashion X FASHIONALLY

ABOUT THE COLLABORATION

In their debut collaboration, STORE by PolyU Fashion and local fashion portal WWW.FASHIONALLY.com are promoting seven brands from past winners of the Hong Kong Young Fashion Designers’ Contest (YDC). The brands are being showcased at the STORE online shop (www.itc-store.com) and a showroom at Hong Kong Polytechnic University (PolyU). YDC aims to discover and nurture the next generation of Hong Kong young fashion talents. Seen by many as a springboard for local designers on to the global fashion stage, YDC is also a launch pad for up-and-coming designers wishing to set up their own labels.