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Baëlf Design


Our aspiration is to show how technology can be a medium for design, a fresh way to think as much about aesthetics and culture as it is about production and performance. Our current focus is developing computational tools for creative applications in design.  


ABOUT THE DESIGNERS - Lionel Wong

Lionel is a Hong Kong PhD Fellowship holder for his ongoing studies at the Hong Kong Polytechnic University. He had also been awarded the Bright Future Charitable Foundation Design Scholarship for his Masters studies in Interaction Design from Hong Kong PolyU, of which he achieved a Distinction. Prior to that, he holds a Bachelor degree majoring in Industrial Design from the National University of Singapore. Before Baëlf Design, Lionel has more than a decade of experience working at international companies like Asus and Hasbro. He also taught design at institutions such as Singapore Polytechnic and Raffles Design Institute. As a designer at Baëlf, his responsibilities include complex 3D modelling and fabrication of prototypes. He is curious about new technological approaches to fashion and design, and is investigating various forms of additive manufacturing, the use of exotic, interactive textiles and materials, generative design and computational creativity through machine learning.  


DESIGN AWARDS:

- Finalist & Exhibitioner in ‘Future TechStyle 2019’, organized by The Mills, Hong Kong. (Jun – Sep 2019)

- Champion of ‘Play A Bag’ Competition organized by the Material Resource Center, The Hong Kong Polytechnic University School of Design. Winning entry                 showcased at DESIGN TOKYO Fair. (Apr – Jun 2019)

- Finalist for DigiMuse Presents, a group exhibition held at the National Museum of Singapore (4th Aug – 15th Oct 2018)

- Winner of Fashion Visualized! visual merchandising contest organized by Raffles City Shopping Centre, Singapore (14th June 2018)

- One of 8 finalists to showcase at the Singapore Affordable Art Fair, F1 Pit Building, Singapore, under the Young Talent Programme (16th - 19th Nov 2017)

- Show Opening Designer at New York Fashion Tech Week (20th Sept 2017)




OTHER INFORMATION:

Facebook:  https://www.facebook.com/ArielLemon

Instagram: https://www.instagram.com/baelf_design


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ADDRESS (STORE SHOWROOM):
HJ211, STORE (Showroom), The Hong Kong Polytechnic University, 
Hung Hom, Kowloon, HKSAR

Telephone: 2766-6517
Email: fashion.store@polyu.edu.hk


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